Producer and former Film Chamber President V Doraswamy Raju died of cardiac arrest at a private hospital in Hyderabad on Monday. Starting his production career in 1978 with the blessings of legendary NTR who launched VMC banner, Raju went on to produce films like Kirayi Dada, Seetharamayya Gari Manavaralu, President Gaari Pellam, Madhavayyagari Manavadu, Bhale Pellam, Annamayya, Simhadri and Vengamamba among other films in a career more than 40 years. He distributed over 1000 films in Telugu states-particularly in Rayalaseema region.
Movies aside, he also left his imprint on politics as he represented Nagari as an MLA. He also discharged duties as a TTD board member, Distributors Association President and Exhibitors Association President. He also forayed into TV production as a producer. Prominent personalities of the industry like K Raghavendra Rao, AM Ratnam, Jr NTR, SS Rajamouli, and Suryadevara Naga Vamsi expressed their grief on the death of Raju.
In a couple of posts on Twitter, Rajamouli said that he was fortunate to be associated with Raju for his careerchanging Simhadri before offering his heartfelt condolences to the deceased’s family. “As a distributor Doraswami Raju garu released an incredible 1000+ movies. He also produced some of the great telugu movies ever. Seetha Ramayya gari Manavaraalu, Annamayya are few of the gems from his VMC banner.. (Sic),” the director wrote.
NTR wrote, “As a producer and distributor, he services to the industry have been enormous. He played a key role in the success of Simhadri. May his soul rest in peace and I offer my heartfelt condolences to his family (sic).” Raju’s mortal remains will be kept at Film Chamber, Hyderabad today morning for the public to pay their last respects. His last rites will be performed at ahaprasthanam after 11 am.
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