Flipkart, India’s homegrown eCommerce marketplace, has signed a Memorandum of Understanding (MoU) with the Andhra Pradesh State Skill Development Corporation (APSSDC) to promote the State’s arts, crafts and handloom sectors by bringing them into the e-Commerce fold. The partnership under the Flipkart Samarth programme will enable local artisans, weavers, and craftsmen from 13 districts to showcase their hallmark products to a panIndia customer base. Both the Government of Andhra Pradesh and the Flipkart Group will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to Made in India efforts.
Flipkart Samarth seeks to break entry barriers for artisans by extending time-bound incubation support, which includes benefits in the form of on boarding, free cataloguing, marketing, account management, business insights and warehousing support. Commenting on the MoU, Dr Arja Srikanth, IRTS, Special Secretary to the Government, and MD & CEO, Andhra Pradesh State Skill Development Corporation, stated that this collaboration with Flipkart India will help all producers like artisans and FPO’s from the remotest places in the State in seamless marketing of their products in relevant markets.
“Andhra Pradesh has always been in the forefront of economic growth and currently leads the charts when it comes to Ease of Doing Business. We are thrilled to partner with the Government of Andhra Pradesh to give the artisans the opportunity to showcase and sell their products on a transparent platform; with a promise of wider market access. As a homegrown platform, over a decade, we have built a localised platform that understands Indian MSMEs and consumers. This allows our platform to very effectively bridge the market access gap that the two communities face. Through technology acting as a catalyst, we believe that we can bring the true value of eCommerce to such ecosystem partnerships. Flipkart Samarth will continue helping underserved communities in breaking social and demographic barriers and bringing them into the fold of the formal economy,” said Rajneesh
Kumar, Chief Corporate Affairs Officer, Flipkart Group. In a year since its launch, Flipkart Samarth has played a significant role in building capabilities within the rural and underserved society of the country and is today supporting the livelihood of more than 5,00,000 artisans, weavers and micro enterprises across India. Flipkart Samarth works closely with reputed NGOs and government bodies and livelihood missions to reach a large number of rural entrepreneurs, with a special focus on women-led enterprises, differently-abled entrepreneurs, artisans and weavers. Many of whom often face obstacles such as lack of access to working capital, poor infrastructure and inadequate training. Flipkart has assessed the pain points and aspirations of these groups and designed Flipkart Samarth to address their problems and make it easier for them to list and sell online.
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