The social media platform is ahead of other media in terms of publicity, Apco, which was selling handloom products will adopt these marketing strategies to sell handloom products for the uplift of the living standards of handloom weavers in the state. In a bid to protect the handloom sector from the prevailing competition, the Andhra Pradesh State Handloom Weavers Cooperative Society, popularly known as APCO will make use of social media platforms for branding and publicity.
It may be noted that handloom is the second most dependent sector after agriculture in the state, APCO buys and sells handloom products from handloom societies through APCO showrooms.
Speaking on the innovative marketing strategy being adopted with Hello Vizag, APCO Managing Director BR Ambedkar said they have already tied up with Amazon’s online marketing company. To take forward the handloom product sales they would universalize social media platforms such as Facebook, YouTube, WhatsApp, Twitter, Instagram, and Telegram. To create awareness among people on the quality and durability of handloom products short films will be posted on the social media platform, he said and added that this promotional plan is designed to instantly reach to the consumers with complete information about the range of products being introduced to suit the changing trends and fashions.
The complete information is available on social media platforms www.facebook.com/apcofabricsap, www.twitter.com/apcofabricsap, www.instagram.com/apcofabricsap, www.youtube.com/apcofabricsap and on the official website www.apcofabrics.com. Ambedkar said that the campaign aimed to make everyone a partner in the social media campaign and to associate in the handloom society as part of the campaign.
He said that handloom product lovers are all over the world and through social media, there will be good encouragement from them. A separate team will be formed initially to address the social media posts which will be an encouragement to the handloom sector, APCO garments will be available to the public in all these e-Commerce sites in the days to come and expect a significant change in the sales of handloom products, he added.
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