The designer of the first McDonald’s restaurant came up with the idea to equip the buildings with two large, golden arches. These architectural features quickly became a symbol of fast food. Later, the company wanted to abandon the logo, but psychologist Liquis Cheskin persuaded the management to keep it. They argued that this symbol looked similar to an upside-down image of the female breasts and therefore reminded people of their carefree childhood.
The Google Logo’s creators used three main colours: Red, Yellow, and Blue. You may notice that their arrangement within the logo is subject to a specific algorithm. But the Green colour letter breaks with the overall logic, and it is clearly meant to be the most important letter in the word. With this unexpected splash of Green, the designers seem to imply that Google is about breaking stereotypes and not playing by the usual rules.
Most people do not immediately see the arrow formed by the empty space between the letters E and X. But once someone notices it, they begin to see it first and foremost whenever looking at the Logo! And that’s exactly what the designers were aiming for: The arrow acts on the customers’ sub-consciousness, symbolizing the courier service’s speed and trustworthiness.
A student named Carolyn Davidson was paid a mere $ 35 for designing this logo in 1975. As you can easily guess, the world-famous symbol represents the wings of the Greek Goddess Nike who used to inspire warriors to victory.
In the run-up to the Mexican All Saints Day ( Aka the day the Dead), Pepsi once released bottles with an inverted logo. Most customers thought that it was a simple production defect, but some of the particularly savvy shoppers realized that, when inverted, the Pepsi logo read “Isded”, which was very similar to the words “ IS Dead”
The basis of this logo consists of the coat of arms of the Iwasaki family, the founders of the Mitsubishi Company. The Coat of Arms features three diamonds stacked on top of one another. The diamonds represent reliability, integrity, and success, while the colour red implies confidence. Besides, the Japanese believe that this colour helps to attract customers.
This Logo’s creation story is a very special and romantic one. Coco chanel drew it herself while staying at Chateau De Cremat in Nice. According to one popular legend, the world-famous symbol was inspired by the castle’s vaulted arches. Many point out the magic of the letters since “CC” represents both the first letters in the name of the castle and Coco”s initials.
At first glance, it might seem that this logo consists of nothing more than the Gillette brand name. But if you look closely, you can see that the edges of the letters G and I mimic the shape of the famous shaving machine’s blades.
Goodwill is a world-renowned Non-profit organization that collects donates of food, clothing, and essentials to help the needy. Employees of the organization believe that doing good deeds should not be regarded as something out of the ordinary but rather as an everyday activity. That’s why their logo is built around the letter “G”, which, from A distance, resembles a happy face.
Le Tour De France
Even if you have seen the logo of the famous Tour De France cycling race a million times before, chances are you have not once noticed an image of a cyclist hidden among the letters. Look more closely. The letter “R” forms the cyclists’ body, and the sun becomes the bike’s wheel!
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