Recognizing India’s unsung selfless heroes, who have gone out of their way to help those in need during the Covid-19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery Channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians, who have shown extraordinary kindness by lending a helping hand to the vulnerable, selflessly without any expectation.
As part of the campaign, ‘Bharat Ke Mahaveer’, a three-part series, will be telecast on Discovery Channel to celebrate the actions of 12 champions from across the country, who have shown their extraordinary kindness, extending a helping hand to the vulnerable, going that extra mile — selflessly and without any expectation. The series will be co-hosted by UN Secretary-General’s SDG (Sustainable Development Goals) Advocate Dia Mirza and actor Sonu Sood, who was recently conferred with the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the Covid-19 crisis.
Amid this global crisis, we have seen countless stories of individuals across the country who have gone beyond their call of duty. Surprisingly, in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humanity. We are happy to have come together with Discovery and the UN in India for this initiative to recognize these stories”.
Renata Dessallien, the UN Resident Coordinator in India, said, “As Covid-19 continues to upend our lives, these unsung heroes are an inspiration and solace to us. They remind us that it is only by working together, with kindness and compassion, that we can succeed– a truth that underpins the message of the United Nations, especially during this 75th year since our founding. Through ‘Bharat Ke Mahaveer’, we wish to honor those individuals, who despite all odds, have gone out of their way to show extraordinary selfless kindness to help those in need. They rekindle our faith in humanity and our hope for a better future. They make us proud, here in India and globally.”
google search engine | Digital marketing in vizag
Get 30% OFF on Dynamic Website Design