‘Ek Bharat, Shreshtha Bharat’, says PM Narendra Modi


PM Narendra Modi said India is home to several toy clusters and thousands of artisans who produce indigenous toys with their life skills apart from connecting to cultural roots. In this regard, he said such clusters should be promoted through innovative and creative methods. In this regard, PM Modi held a meeting yesterday with senior Ministers and officials to discuss ways to boost manufacturing and global imprint of Indian toys.

It was informed that the Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under the Bharat campaign. Prime Minister said the focus should be on the use of technology & innovation and also towards manufacturing quality products that meet global standards.

Impact of toys on the psychomotor/cognitive skills of children and how it can become a means for societal change thereby helping shape the future generation of the Nation was also discussed. Highlighting the importance of toys in molding a child’s mind, Prime Minister Narendra Modi said toys aligned with Indian culture and ethos should be used as pedagogical tools across all schools and Anganwadi centers for all-round development of children. He even suggested that youth should be engaged to come up with innovative designs and toys that can instill a sense of pride towards National goals & achievements.

PM Modi noted that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’ and exhorted that toys should reflect India’s value system and culturally established environment-friendly approach. He further suggested using tourism as a tool to promote India’s culture especially in regions that are renowned for handcrafted toys.

PM Narendra Modi also emphasized the need to organize hackathons for youth and students for innovations in toy technology and design, including online games, to reflect Indian ethos and values. Underscoring the need for digital gaming, PM Modi said that India should tap the huge potential to lead the international digital gaming sector by coming up with innovative thinking that will align with Indian culture and folk tales.

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