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Mitti Ke Rang  Platform for Women Entrepreneurship in Vizag

Mitti-Ke-Rang — Platform-for-Women-Entrepreneurship-in-Vizag

Aspiring to fulfill your goals and to become self-sufficient can be somewhat difficult for women if they don’t have the right support. Thus a group of women entrepreneurs gathered at the Women Entrepreneurs Meet on Sunday organized by the Mitti Ke Rang (MKR), a Pune-based NGO, which provides a platform of information and a network of partnerships, amongst all those working towards women empowerment.

Speaking on the occasion, Dr. Sheetal Madan, City ambassador for Mitti Ke Rang said, “We usually see that women start small businesses, but are unable to continue with it, due to some unavoidable circumstances, be it financial support, emotional support or moral support, whatsoever. So, we try to identify those women and give them the requisite support that they need. We mentor and handhold women entrepreneurs to launch new business ventures and make them compete in the marketplace. Our primary aim is to help women in achieving financial stability, self-sufficiency, accountability and most importantly to become a role model to their own children, as well as to others, she added.

Mitti Ke Rang was established on February 21, 2014, by Amit Jain, who comes from a humble beginning with a tough childhood. Losing his father at teenage, young Amit witnessed his mother’s struggle to raise her children. He grows up to found “Mitti Ke Rang” to empower women to find livelihoods. The presence of this NGO across India and also in Kenya, Zambia, Gambia, Pakistan, France, Fiji, Nepal, Spain, is indeed changing the lives of underprivileged widows and their children.

Speaking to Hello Vizag, Adnan Sabuwala, Adviser to MKR, said today, being 7th the anniversary of Mitti Ke Rang, we are celebrating by bringing all the women entrepreneurs, on a single platform, irrespective of their businesses, by organizing Women Entrepreneurs Meet in Vizag.

Keynote speakers including Dr. Boddepalli Raghu, Rahimunnisa Begum, Vineetha Jadoun, Priyanka Jain, Chakravarthy Naik explained the success factors in promoting and achieving entrepreneurship to different women catering to the different types of ventures like baking of cakes to making of chocolates in homes, running boutiques, organizing cloud kitchens to providing groceries through e-commerce mode. Some dwelt upon the financing options available to women entrepreneurs to run their business and others underscored the need for awareness of the legal nuances of marketing their products on social media. More than 70 budding entrepreneurs participated in the 2 hours long fruitful session wherein they exchanged their ideas and shared their experiences.

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