Before making the big transition to feature cinema, Niharika was a popular name on the digital front and it’s back to digital again for the newly married, as she agreed to spearhead debutant Bhanu Rayudu’s web series. Senior writer Vijayendra Prasad and director VV Vinayak graced the muhurat ceremony of the series in Hyderabad on Friday.
The as-yet-untitled project co-stars YouTuber Nikhil Vijayendra, Anasuya Bharadwaj, Aastha Malik, Harika and Vasanth Sameer, while Kalyani Malik will do the score. Rayudu, who is also producing the project under Rayudu Chitralu, said the series is a fantasy drama, promising a novel experience. “When I thought about who would be apt for the lead role, I felt Niharika alone can do full justice. She gave her nod in the first narration itself. We are looking to go to floors mid next month and wrap up the series in 50 days. It will consist of six episodes, with each one running into around 30 minutes,” the director, who assisted Vijayendra Prasad for films like Baahubali and Bajrangi Bhaijaan, tells us.
On the question of choosing a web series as his debut vehicle, he adds, “From Telugu, no series has gained national attention and our series is an attempt to fill that space. It’s a different kind of genre and we are discussing a point that hitherto has been touched in India.
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