The Confederation of Indian Industry (CII) Andhra Pradesh recently organised a virtual Tourism Conclave 2020 : Restarting Tourism & Hospitality Sector – Andhra Pradesh as most preferred Destination.
Confederation of Indian Industry (CII) has been acting as a catalyst in supporting the sectors across the economy to rise from the pandemic by engaging with the Government and Industry to chart out a path for survival. The Indian Tourism and Hospitality sector has gone through a turmoil during the past few months.
The COVID-19 pandemic has hit global trade and investment at an unprecedented speed and scale. However, the tourism and hospitality all over the world has been badly affected by the pandemic, because of the nature of the business which is related to the travelling of the people. The pandemic has had an immediate impact on hotels and restaurants, airlines industries, travel agencies, etc.
The tourism sector relatively had a direct role to play when it comes to COVID-19. Tourism has always been the first one to be impacted as people started to cut down on their travel budgets. “Many states in India are heavily dependent on tourism revenues and it will suffer if tourism lags in the revival of the economy. Tourism comprises 10% of India’s GDP with 100 million jobs dependent on it. Andhra Pradesh which has the second longest coastline in the country after Gujarat, has vast potential for development of tourist destinations and it contributes revenue to the state GSDP,” say experts from the tourism industry.
Domestic Tourism is the route to drive recovery, especially with the onset of domestic flight, air bubbles and relaxations in State and Central Government guidelines along with Covid protocol. “Now, the time has come to restart tourism, given its multiplier effect on the economy, jobs and people, both socially and psychologically and back to the new normal,” added the experts.
Andhra Pradesh is blessed with numerous advantages for tourism, including the country’s second longest coastline, perennial rivers, scenic expanse of backwaters, places of religious importance, Buddhist sites, forests, heritage sites, forts and hill stations. Evidently so, Andhra Pradesh has emerged as one of the most visited destinations in the country, and with the number of visitors growing significantly every year. To take natural advantage of Andhra Pradesh tourism there is a need to give greater emphasis on eco-tourism, temple tourism and water tourism.
The main focus of the conference was to deliberate on the issues related to Safe Domestic Travel, Marketing Strategy, Liquidity Enhancement & TCS Exemption under GST, etc.
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