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Webinar on “Gandhi’s secret Public Relations techniques – You can use them too, to become a PR Super Star”


Noted Gandhian and Padma Shri awardee Agus Indra Udayana who has been actively engaged in promoting Gandhian values in Bali and Lombok based on non-violence, truth, and humanitarianism said with a humble background, Mahatma Gandhi, managed to communicate complex ideas into a mass movements. Delivering a keynote address in a webinar on “Gandhi’s secret Public Relations techniques – You can use them too, to become a PR Super Star”, organized by the Public Relations Society of India (PRSI), here on Monday in Visakhapatnam Chapter, Mr. Udayana said Gandhi’s way of disseminating information is based on truth and trust.

Dr. Ajit Pathak, National President of PRSI said Mahatma Gandhi who is hailed as the father of our nation, is one of the most effective PR practitioners. Being a master strategist, Mr. Gandhi understood his target audience very well and crafted his communication accordingly. Without holding any office, he was able to captivate the minds of India’s millions and took control of Congress and its elite, sophisticated, and cynical leadership. It was his passion, careful consideration, and discipline which got him the recognition that has well sustained beyond the man himself.

Dr. Pathak also said, time and again, PRSI chapters across the country played a pivotal role during the coronavirus induced lockdown and spread the awareness of safety precautions to one and all. He also praised the role of the Visakhapatnam Chapter of PRSI for their untiring endeavors helping migrants with food packets during the Covid-19 lockdown times.

Calling Mahatma Gandhi as one of the world’s great inspiring public speakers, Balamohan Das, former Vice-chancellor, of Acharya Nagarjuna University and head of Gandhi Centre in Visakhapatnam said Gandhi used to inspire all classes of people whether they were freedom fighters, thinkers, or even the farmers. Being very articulate and considerate in expressing his thoughts Mr. Gandhi’s talk was authentic and could move the whole nation into action.

P L K Murthy, Chairman PRSI Visakhapatnam Chapter welcomed the members and explained the chapter activities. U S Sarma, PRSI National Vice President South, K Rama Rao former PRSI Visakhapatnam chapter chairman, members Ms. Manimala, T Diwakar, J Lakshmana Rao, and other PRSI national level leaders joined the webinar. Vote of thanks given by B R Vikram Kumar Secretary, PRSI Visakhapatnam Chapter.

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