The Chief Minister of Andhra Pradesh YS Jagan Mohan Reddy will launch the YSR Cheyutha Scheme 2020 on the 12th of this month to provide financial support to vulnerable group including BC, SC, ST and minority women. Under this scheme, the government provides financial assistance of Rs 18,750 per annum to BC, SC, ST and minority women between the ages of 45 and 60 years. The government has designed the scheme to provide them with a total of Rs 75,000 over a period of four years.
The scheme will benefit 24 lakh to 25 lakh poor women across the state. The scheme will be in force for the next four years. The government estimates that this will cost Rs 20,000 crore. The government will implement the scheme as promised by YS Jagan during the election campaign. He promised to launch the scheme as soon as he came to power to give financial self-sufficiency to poor women and give them financial autonomy. The scheme is going to be launched accordingly.
Two big corporates will co-operate with the government in the implementation of the scheme. For this, an agreement has already been reached with the government. The agreements were signed in the presence of Chief Minister YS Jaganmohan Reddy.
Hindustan Unilever Limited (HUL), Procter & Gamble (P&G) have entered into an agreement with the government. The two companies set out to purchase items designed by self-help groups, facilitate marketing for them, and design promotional campaigns. Ramakrishnareddy on behalf of HUL Managing Director Sanjeev Mehta and Joseph Varkey on behalf of P&G signed an agreement with the Rural Poverty Alleviation Society (SERP).
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